ADDRESS AND CONTACT INFORMATION Address: Red square Telephone: +7(495) 788-4343 Opening hours: 10am - 10pm
Main Department Store or GUM (ГУМ, pronounced as goom, in full Главный Универсальный Магазин, Glavnyi Universalnyi Magazin) is a modern namer for the main department store in many cities of the Soviet Union, known as State Department Store Государственный Универсальный Магазин, Gosudarstvennyi Universalnyi Magazin) in the Soviet times. Similar-named stores were in the some Soviet republics and post-Soviet states. The most famous GUM is a large store in Kitai-gorod of Moscow, facing Red Square. It is actually a shopping mall. Prior to the 1920s the place was known as the Upper Trading Rows.
Moscow GUM With the façade extending for 242 m (790 ft) along the eastern side of Red Square, the Upper Trading Rows were built between 1890 and 1893 by Alexander Pomerantsev (responsible for architecture) and Vladimir Shukhov (responsible for engineering). The trapezoidal building features an interesting combination of elements of Russian medieval architecture and a steel framework and glass roof, a similar style to the great Victorian train stations of London. Nearby, also facing Red Square, is a very similar building, formerly known as the Middle Trading Rows.
Inside the store in 1893: elongated shop galleries are bridged with innovative metal-and-glass vaults, designed by Vladimir Shukhov Inside view of the impressive structure and finish applied to the building The existing structure — defined by William Craft Brumfield as "a tribute both to Shukhov's design and to the technical proficiency of Russian architecture toward the end of the 19th century" — was built to replace the previous trading rows that had burnt down in 1825. The glass-roof designed made the building unique at the time of construction. The roof, whose diameter is 14 m (46 ft), looks light, but it is a firm construction made of over 50,000 pods (about 819 short tons (743 t) of metal. Illumination is provided by huge arched skylights of iron and glass, each weighing some 820 short tons (740 t) and containing in excess of 20,000 panes of glass. The facade is split into several horizontal tiers, lined with red Finnish granite, Tarusa marble, and limestone. Each arcade is on three levels, linked by walkways of reinforced concrete. By the time of the Russian Revolution of 1917, the building contained some 1,200 stores. After the Revolution, the GUM was nationalised and continued to work as a department store until Joseph Stalin turned it into office space in 1928 for the committee in charge of his first Five Year Plan. After the suicide of Stalin's wife Nadezhda in 1932, the GUM was used to display her body.
Upper Trading Rows by night After reopening as a department store in 1953, the GUM became one of the few stores in the Soviet Union that was not plagued by shortages of consumer goods, and the queues to purchase anything were long, often extending all across Red Square. At the end of the Soviet era, GUM was partially then fully privatized, and it passed through a number of owners before it ended up in the hands of the supermarket chain Perekryostok. In May 2005, a 50.25% interest was sold to Bosco di Ciliegi, a Russian luxury-goods distributor and boutique operator. As a private shopping mall, it was renamed in such a fashion that it could maintain its old abbreviation and still be called GUM. The first word "Gosudarstvennyj" has been replaced with "Glavnyj" (Rus. Главный) 'main', so that GUM is now an abbreviation for "Main Department Store". It is still open today, and is a popular tourist destination for those visiting Moscow. Many of the stores feature high-fashion brand names familiar in the west; locals refer to these as the "exhibitions of prices", the joke being that no one could afford to actually buy any of the items on display. As of 2005, there were approximately 200 stores. There is a similar historic department store that rivals GUM in size, elegance and opulent architecture called Central Department Store (Tsentralniy Universalniy Magazin, abbreviated as TsUM). It sprawls just east of the Bolshoi Theatre.
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